K-BEAUTY BOOST NYC 2025

K-BEAUTY BOOST NYC 2025

Details

This year, Seoul Beauty Metro - Nurilounge’s signature K-Beauty Boost experience - is bigger than ever. From Friday, August 23, the doors open to the public for a full day of discovery, giveaways, and immersive activations. As part of the It’s Time for K-Culture celebration, guests will embark on a mini Seoul journey across three dynamic floors of the Korean Cultural Center, exploring signature highlights of K-beauty and K-culture inspired by Seoul’s most iconic districts. From premium skincare and exclusive merchandise to authentic snacks and custom charm-making, every stop on the Seoul Beauty Metro offers a new way to experience Korea’s most coveted beauty and wellness brands, cultural moments, and trendsetting innovations - no passport required. What to Expect? 💄 Complimentary beauty products from top K-beauty brands 🧋 Delicious Korean food + beverages 🧸 Custom keychain-making station 🎟️ Raffle to win two round-trip tickets to Seoul, Korea 🎁 Exclusive giveaways Brands: Apothe, Belif, byAVA, Centellian24, Clio, Dr. Ceuracle, From the Skin, Hanskin, Laka, Leps, Orien, Pure'am, Resaltz August 23, 2025 | 10AM - 8PM August 25 - 26, 2025 | 2PM - 7PM Korean Cultural Center 122 East 32nd Street, NY NY *please note the event will be closed on Sunday, August 24